Booongo Targets LatAm Depth via The Ear Platform
Booongo has rolled out an agreement with The Ear Platform as the online casino slots developer sets an ambition of additional growth across the Latin American region.
As a result, the igaming software solutions provider will gain access Booongo’s full slot portfolio, including Dragon Pearls and Sun of Egypt, as well as latest release Thunder of Olympus.
The developer’s casino content will feature on The Ear Platform’s aggregation offering, which gives operators access to titles from over 100 igaming providers.
Andrei Siomlea, commercial director at The Ear Platform, stated: “With a diverse portfolio of games which consistently perform well, we can’t wait to see how Booongo’s titles are received by our partners.
“They have an exciting roadmap of content ahead and their products look a perfect fit in our portfolio. We’re delighted to partner with Booongo.”
In recent months Booongo has undergone a period of significant expansion across the globe, with this deal complemented by Latin American expansion alongside Caliente, Zamba and Big Bola who have also welcomed the firm’s slot offerings.
Sebastian Damian, commercial director at Booongo, noted: “We are very happy to partner with The Ear Platform, one of the fastest-growing igaming solutions suppliers in the market.
“It has been an impressive period of commercial growth for us all over the world and we look forward to a long and successful partnership with the platform.”
Last month, Yuriy Muratov, head of account management and business development at Booongo, explained to CasinoBeats why slot tournament mechanics must be adjusted to ensure operators can appeal to a wider range of players.
“The rise of network tournaments connected to online slots has unquestionably proved to be an effective promotional tool for operators, leading to greater engagement as well as a means to further broaden the appeal of a new game or an existing title,” he explained.
“Of course, the opportunity to win a slice of an attractive prize pot certainly appeals to the player, but the competitive element is equally as important in grabbing their interest and confirming their participation.
“Yet many of the tournaments found in today’s online casino marketplace fail to maximise the potential for operators to reach a wider audience. That is largely down to the mechanics involved of online tournaments, which are not designed to understand the behavioural patterns of casual players.”
NEWS SOURCE: CASINO BEATS
